Your project is complex.
Proving it’s working shouldn’t have to be.
I’m a planning, monitoring, evaluation and learning (PMEL) practitioner with 12+ years helping organizations design monitoring and evaluation systems that actually reflect what their teams do. Whether your project is just getting started or you’re mid-implementation with a MEL plan that isn’t working, I can help.
SOUND FAMILIAR?
You know MEL matters.
Making it work is harder than it looks.
If you nodded at any of these, you're in the right place.
HOW I CAN HELP
Three ways to work together
MEL Rescue
The Fixer
For you if: your project is mid-implementation and you are struggling to collect meaningful data, satisfy reporting requirements, or demonstrate impact. You may be feeling pressure from a funder and not sure how to respond.
WHAT’S INCLUDED
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Starting at $150/hour
Fixed scope packages available
MEL by Design
The Architect
For you if: you’re writing a new proposal or your project is just launching. You want a MEL framework that’s rigorous enough to satisfy your funder but realistic enough for your team to actually implement.
WHAT’S INCLUDED
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Starting at $150/hour
Full package: $1,500-$2,500
Team Alignment
The Navigator
For you if: there’s friction about what your project is actually trying to achieve, and it’s showing up in how your team talks about goals, indicators and success. This is often the hidden reason MEL frameworks fail.
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Starting at $150/hour
Full package: $1,500-$2,500
A note on Shepherd
For full facilitation engagements, I offer clients access to Shepherd - a project design platform built for complex, multi-stakeholder work. Shepherd uses AI to structure the Theory of Change and MEL planning process, surface alignment gaps your team didn’t know existed, and produce comprehensive project design documents
Not sure where to start?
Book a free 30-minute call. We’ll talk through your situation, and I’ll tell you honestly whether and how I can help.
THE PROCESS
Simple, collaborative, no surprises.
01
Discovery Call
30 minutes. Free. We talk through your project, your challenges, and whether working together makes sense.
02
Tailored Proposal
I send you a clear scope of work: what we’ll do, what you’ll get, how long it takes, and what it costs. No vague deliverables
03
Deliver Together
I work alongside your team. I don’t hand you a template and disappear. You end up with something your team understands and can use.
ABOUT DANIELLE
Danielle Wilkins
Founder, PMEL4ALL
I’ve spent my career working inside organizations navigating real tensions: the pressure to claim credit for outcomes that have hundreds of contributing factors, to promise funders what they want to hear, and to build MEL systems that look rigorous on paper, but don’t actually help teams make better decisions.
My core belief: if a project is genuinely clear about what it’s trying to achieve, it doesn’t need 30 indicators. The noise is a symptom of misalignment. Sprawling results frameworks, unmeasurable indicators, attribution claims no one believes - these appear when a team hasn’t gotten clear on what they’re actually trying to do.
And that includes the donor. Funder requirements drive a lot of that bloat because those conversations about what’s actually measurable are genuinely hard to have.
The work I find most valuable is helping teams and funders get aligned on what is success and how they will measure it - before a project launches, not after it’s already in trouble.
EXPERIENCE HIGHLIGHTS
Organization-wide Theory of Change initiative for World Resources Institute
Led the design and facilitation of a multi-year effort to develop Theories of Change across all WRI programs and country offices, more than 50 in total spanning 8 countries. Design the process, developed materials, facilitated in-person workshops across Mexico, Kenya, and the Republic of Congo, and adapted the approach when early methods weren’t working.
Multi-partner USAID program MEL facilitation - Air Quality Initiative
Facilitated the full MEL plan development for a complex USAID-funded program with shared management across USAID and multiple partners and sub-partners. Led the Theory of Change process over several months and several requirement changes, kept diverse stakeholders engaged while resolving difficult indicator definition challenges.
MEL frameworks across USAID, foundation and bilateral funders
Contributed MEL scoping and design to major proposals across US government, Ross Foundation, Bezos Earth Fund and government funders across Europe and the Pacific - including a successful $100M Bezos Earth Fund proposal.
Project Manager - $2M US Gov program, Cambodia
Managed a small, resource-constrained USAID-funded program, including direct donor negotiations on success metrics. Working with limited resources taught me that when you can’t rely on resources to paper over problems, clarity about what you’re doing and why becomes non-negotiable.